May 14, 2021 - Toronto Star
How do we convince the ‘maybes’ to get the COVID-19 vaccine? This nursing home has answers for Ontario
The Wexford is a not-for-profit nursing home on a busy commercial strip in a COVID-19 hot spot in Scarborough. Bassett, the CEO and executive director, had learned a week earlier that the home would be among the first in Ontario to be offered vaccinations.
Long-term-care operators across the province face a challenge that threatened the goal of protecting vulnerable seniors: staff were not initially signing up in large numbers. It was up to people like Bassett and her team to address the hesitancy. But how?
“Trust is the absolute bedrock of a successful vaccination program,” said Dr. Samir Sinha, Director of Health Policy Research at the NIA. “The rest is just logistics.”